Facebook announces a change to its News Feed. This update targets posts called “engagement bait.” These posts ask people to like, share, or comment. Facebook wants less of these posts.
(Facebook Updates Its “News” Feed To Reduce Engagement Bait)
Facebook says these posts create a bad experience. They feel misleading. People see them too often. The company wants more meaningful content instead.
Now, Facebook will find these posts using new tools. The tools look for certain phrases. Phrases like “LIKE this if you agree” or “SHARE this to help” are examples. Posts using these tactics will be seen less.
Facebook will lower these posts in the News Feed. This means fewer people will see them. Pages using engagement bait often could see their overall reach drop. Facebook wants pages to focus on authentic posts.
(Facebook Updates Its “News” Feed To Reduce Engagement Bait)
The goal is a better News Feed. Facebook wants people to connect over real content. The update applies to posts from people and pages worldwide. Facebook started rolling out the change this week. The company uses algorithms to rank posts. Posts using engagement bait will get a lower rank.