Facebook announced changes to its News Feed algorithm. The company aims to reduce the visibility of low-quality links. This update targets posts containing links to websites with poor user experience. Facebook users often report frustration with such content. These links lead to pages filled with excessive ads. Pages with misleading information or spammy layouts are also targeted. Facebook wants its users to see more meaningful content.
(Facebook Updates Its “News” Feed To Reduce Low-Quality Links)
The social media platform uses artificial intelligence to identify problematic links. The AI analyzes signals indicating a negative user experience. Factors include slow loading times and intrusive pop-up ads. The presence of deceptive content is another red flag. Facebook will demote posts sharing links to these low-quality sites. This means fewer people will see these posts in their feeds.
The company stated its goal is improving user satisfaction. People spend less time on Facebook when they encounter bad links. Reducing this content should make the News Feed more valuable. Users should see more posts from friends and family. Posts from groups they follow should also appear more often. High-quality news articles and informative links are prioritized too.
(Facebook Updates Its “News” Feed To Reduce Low-Quality Links)
Facebook tested these changes in several countries. The tests showed positive results. Users reported seeing fewer posts with spammy links. Engagement with more relevant content increased. Facebook believes this update benefits both users and publishers. Publishers creating good content should see their posts reach more people. The update started rolling out globally this week. Facebook plans further updates to enhance the News Feed experience.